FSSAI has recently finalized the ‘Food Safety and Standards (Advertising and Claims) Regulations, 2018’. Under these regulations, the advertisements should not undermine the importance of healthy lifestyles, and also shall not promote or portray their food & beverages as a meal replacement unless otherwise specifically permitted by FSSAI. Further, no advertisements or claims for articles of foods shall be made by any food business operator that undermines the products of any other manufacturer for the purpose of promoting their products or influencing consumer behaviour. Violation of these regulations attracts a penalty up to ten lakh rupees under Section (53) of the Food Safety & Standards Act, 2006.
